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ArthurUndof



Joined: 18 Dec 2018
Posts: 81
Location: Germany

PostPosted: Tue May 02, 2023 2:55 am    Post subject: естес& Reply with quote

Ñîçäàíèå ðåêëàìíûõ îáúÿâëåíèé. Íà ýòîì ýòàïå ïðîèñõîäèò íàñòðîéêà îáúÿâëåíèé ïîä èíòåðåñû îïðåäåëèâøåéñÿ öåëåâîé àóäèòîðèè. Íà âòîðîì ìåñòî ÿâëÿåòñÿ ñîáñòâåííîñòüþ ôèðìû «Avon», ÷åé îáîðîò ðàâåí $9,95 ìëðä., à íà òðåòüåì - «Herbalife», êîòîðûé ñîñòàâëÿåò ïðèáëèçèòåëüíî ïîëîâèíó îáîðîòà Avon. ×òîáû âûÿñíèòü îáîðîò êîìïàíèé â ñôåðå èíòåðíåò-ìàðêåòèíãà â ðàçâèòûõ ãîñóäàðñòâàõ, äîñòàòî÷íî ïîñìîòðåòü íà ñëåäóþùóþ òàáëèöó, èç êîòîðîãî âèäíî, ÷òî íà ïåðâûõ ìåñòàõ íàõîäÿòñÿ êîìïàíèè ÑØÀ, ñðåäè êîòîðûõ ïåðâîå ìåñòî ïðèíàäëåæèò «Amway», îáîðîò êîòîðîãî ñîñòàâëÿåò 11,8 ìëðä. Íî, íåñëîæíàÿ ðåàëèçàöèÿ íîâûõ âîçìîæíîñòåé íå ãàðàíòèðóåò ôèðìå ìåñòî ïîä ñîëíöåì. Ýêñïåðòû óòâåðæäàþò, ÷òî ïðèìåðíî 25% íîâûõ ìèëëèîíåðîâ ïîÿâëÿþòñÿ èìåííî èç ýòîé èíäóñòðèè. Ðàçâèòèå öèôðîâûõ òåõíîëîãèé ïîðîäèëî ìíîæåñòâî íîâûõ ñïîñîáîâ êîììóíèêàöèè ñ ïîòåíöèàëüíûìè êëèåíòàìè. Ñóùåñòâóåò ìíîæåñòâî ðàçíûõ îïðåäåëåíèé ìàðêåòèíãà. Òàêèå òåõíîëîãè÷åñêèå ãèãàíòû êàê Ãóãë è Facebook, ñîáèðàþò ìíîæåñòâî äàííûõ î ìèëëèàðäàõ ïîëüçîâàòåëåé, à çàòåì ñîçäàþò óäîáíûå è òàðãåòèðîâàííûå èíñòðóìåíòû äëÿ êîììóíèêàöèè ïîêóïàòåëåé ñ ïðîäàâöàìè. Êîíòåêñòíàÿ ðåêëàìà - ýòî èíòåðíåò-ðåêëàìà, êîòîðàÿ çàâèñèò îò ïîèñêîâîãî çàïðîñà ïîëüçîâàòåëÿ èëè îò òåìàòèêè ñòðàíèöû, íà êîòîðîé äåìîíñòðèðóåòñÿ, è õîðîøî ïîäõîäèò òåì, ÷òî çàâëåêàåò íà ñàéò öåëåâûõ ïîëüçîâàòåëåé, çàèíòåðåñîâàííûõ â ðåêëàìèðóåìîì òîâàðå ëèáî óñëóãå. Îíà ïîçâîëÿåò ÷åòêî ñîîòíîñèòü çàòðàòû ñ ðåçóëüòàòàìè, â òî âðåìÿ, êîãäà êëèåíò ïëàòèò ëèøü çà òåõ ïîëüçîâàòåëåé, êàêîâûå ïåðåøëè ê íåìó íà ñàéò. Îíà ïîìîæåò îïðåäåëåííûì ñòðàíèöàì çàíÿòü îäíó èç âåðõíèõ ïîçèöèé â ðåçóëüòàòàõ ïîèñêà.|10 ëó÷øèõ âåá-êàòàëîãîâ äëÿ ïîâûøåíèÿ ðåéòèíãà ñàéòà â ïîèñêîâûõ ñèñòåìàõ
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